Musoro wekutanga uye chiyero cheprojekiti
OnChikunguru 1, 2025, Suzhou Huayi Brothers Movie World yakavhura zviri pamutemoNai Long{ Iyo yakawanda-chikamu chirongwa chinomiririra pedyo-RMB 100 miriyoniInvestment, inovhara zvishoma30,000 m², uye iri kuburitswa muzvikamu zvakarongwa (Phase 1 yakatanga muna Chivabvu Zuva uye yasara ichivhurwa zhizha rino). Nzvimbo iyi yakagadzirirwa vateereri vemhuri uye inobatanidza rondedzero, kutamba kunodyidzana uye zvinokwezva zvakapfava munzvimbo nhatu huru-.
Nyaya, dhizaini uye ruzivo rwevashanyi
Chiitiko cheNai Long chakanangana nenyaya inosekesa: vaenzi vakawana zai reshato risinganzwisisike pasi peYangcheng Lake uye vanobatana neNai Long, Xiao Qi, nenyanza yeYangcheng{0}}kudzivirira simba remashiripiti. Rungano urwu rwakarukwa kuva mafambiro anoyevedza, kusangana kwevatambi{2}}uye-kukwazisana, maoko{4}pamusangano wekugadzira uye zvinokwezva zvemhuri zvakapfava. Paki inosimbisa "kutamba-kuti{7}}kudzidza" uye "kugadzira-zve-kunakidzwa" - vana vanogona kutora chikamu muzviteshi zvemifananidzo, mitambo midiki-yesiteji, nekugadzira{12}}zvitayera zvinoburitsa zvinoyeukwa.
Madhizaini anoyevedza anosanganisira hombe, mafoto genic seti, maaudio akanyura-nguva dzinoonekwa, uye zera-magiredhi ekutamba anobvumira akawanda{2}}kutora chikamu chezvizvarwa. Nekubatanidza iyo iripo Movie Academy, nzvimbo yeYangcheng Baby uye zvikamu zvakasarudzwa zvezvirongwa zvekare zvepaka, Nai Long inogadzira rwendo runoenderera mberi rwevaenzi rwakafanira mhuri dzine vana vadiki kusvika-vasati vasvika kuyaruka.
Vashanyi vanogona kutarisira musanganiswa wekumisikidzwa, maoko-pazvinhu zvekugadzira uye zvinokwezva zvemhuri zvakapfava zvinosimbisa kutora chikamu: paki inoisa nzvimbo yeNai Long se "kutamba-ku{2}}kudzidza, kugadzira-ku-kunakidzwa," zvichiita kuti vana nevabereki vatore chikamu mukurondedzera uye kugadzira zvisizvo zvekuyeuka panguva yekushanya kwavo. Chirongwa ichi chinobatanidzawo nzvimbo dzemapaki (movie academy, Yangcheng baby area) kuti ivake-rwendo rwevaenzi vezera rose.
Nei iyo Nai Long modhi yakakosha kune inokwezva indasitiri
Nai Long inyaya inodzidzisa yemaitiro akati wandei anoumba mapaki emazuva ano:
- Homegrown IP scale:Kuisa mari muIP yenzvimbo inoenderana netsika kunoderedza mitengo yerezinesi uye kunovaka kukosha kwekutengesa-kwenguva refu.
- Multi-chikamu chekuburitswa:Kuvhurwa kwakaganhurwa kunowedzera kushambadzira uye kubvumidza mashandiro kunatsiridza kuyerera kwevaenzi nevashandi.
- Zvakaitika + dzidzo:"Tamba-kuti-udzidze" makanika anowedzera nguva yekugara uye anokurudzira kudzokorora kushanya kubva kumhuri dzichitsvaga zviitiko zvine musoro.
- Pinda-kutengesa & chengeta:Akabatanidzwa ekugadzira maworkshops uye zvinounganidzwa zvekutengesa zvinogadzira akawanda touchpoints ekuwedzera mari.
Kune vanoshanda mupaki, Nai Long inoratidza kuti imwe chete yakasimba IP inogona kushandiswa kugadzirisa rwendo rwevaenzi - kubva pakusvika uye kutamba kwemasikati kusvika kuzviitiko zvemanheru uye kutenga zviyeuchidzo.
Mutengesi mikana - apo vatengesi vanogona kuwedzera kukosha
Iyo Nai Long zone inogadzira inoshanda yekutenga uye mikana yekubatanidza pane Hardware, zvekutengesa uye dijitari masevhisi. Zvikamu zvakakosha zvechigadzirwa zvinosanganisira:
- Themed claw / mibairo michina (Nai Long editions).Branded excavator uye giant crane units yakarongedzerwa yakasarudzika Nai Yakareba yakapfava uye inounganidzwa inoshandura nguva yekumirira kuita mari uye kusimbisa IP kuzivikanwa. (Kuiswa: retail promenade, kubuda makorido.)
- Interactive mafoto matumba & AR kiosks.Nhepfenyuro dzemifananidzo dzine Nai Long akaturikidzana, madhindindi epakarepo uye-mabasa ekugoverana anoshandura nguva dzevaenzi kuita zvekushambadzira uye kutsigira zvirongwa zvedigital kuvimbika.
- Kutasva kwemhuri kwakapfava & zviitiko zvemodule.Low{{0}footprint kiddie rides and immersive motion{{1}mapods emahara anoita kuti mhuri ifambe pasina capex yakakura.
- Merch uye POS masisitimu.{{0}zvakaunganidzwa zvakaunganidzwa, vagadziri-makiti emusangano, uye smart POS ine inventory telemetry inobatsira kugadzirisa{2}}volume souvenir sales.
