Munzvimbo dze-dzepamusoro dzemumigwagwa dzakaita semashopu, nzvimbo dzekuvaraidza mhuri, nhandare dzendege, nzvimbo dzemabhaisikopo, nenzvimbo huru dzevashanyi, mitambo yemujaho wemujaho inoramba iri imwe yemidziyo yakavimbika yekuwedzera nguva yekugara kwevatengi uye mari. Ongororo yedata remushandisi kubva makore maviri apfuura inoratidza kuti mitambo yemijaho yagara ichikwirisa machati ekuita, kunyanya munzvimbo dzinenge dzatokwira netsoka. Musiyano uyu hausi wetsaona asi unobva pamaitiro anoyerwa emutengi.
Mugwaro iri, ini ndichaongorora zvakadzama kuti mijaho yeArcade mitambo inowedzera sei nguva yekugara yevaenzi uye kuti iyi yakawedzerwa inoshandura sei zvakananga kuita mari yepamusoro.
Maitiro ekuwedzera nguva yekugara mumitambo yemujaho
Makwikwi ekutamba anokurudzira vatambi kuti vatambe kwenguva yakareba.
Mitambo yemijaho inowanzoita makwikwi. Zvinoenderana ne2024-2025 opareta ongororo:
Mushanyi mumwechete anotamba avhareji ye3.8 kusvika 5.2 kutenderera pakushanya.
Kana vatambi vaviri kana kudarika vachikwikwidza-pa{1}}mutambo mumwe chete, huwandu hwemaround hunokwira kusvika pa6-8.
Kuenzaniswa nemichina yekumhanya yakamira, yakabatana mijaho michina (4-8 zvigaro) inogona kuwedzera mutambi nguva yekugara ne32%.
Chikonzero chiri nyore: kana vakarasikirwa, vatambi vanowanzoda "kutamba zvakare"; kana vakakunda, vanoda kudzivirira kukunda kwavo.
Iyi inodzokororwa kutenderera inochengeta vatambi vari munzvimbo kwenguva yakareba, nekudaro kuwedzera kubatanidzwa kwese.
Kuonekwa kwepamusoro kunokurudzira kutamba kunongoerekana kwaitika
Michina yemitambo yemijaho ine masikirini makuru uye zvigaro zvinofamba zvinowanzokwezva vanhu vanga vasina kuronga kutamba.
Data kubva kune vanotenga mall operators inoratidza:
38% yekubhejera mumitambo yemijaho ndeyekumhanyisa.
Michina ine zvidzitiro zve50 inches kana kukurira ine 21% yepamusoro mwero wekumisa kutamba.
Kana mumwe munhu afunga kuyedza kutenderera, vanogara kwenguva refu kupfuura zvaitarisirwa. Kutora chikamu kusina kurongwa uku kunowedzera nguva yekugara, kunyangwe kune avo vari kungoona.
Mijaho yemitambo inokurudzira kubatana kwechikwata
{0}Nzvimbo dzine vanhu vakawanda vanowanzoona mapoka-mhuri, vakaroorana, neshamwari.
Iyo inopindirana mujaho modhi inogona kuwedzera avhareji yeboka nguva yekugara:
Nguva yebasa remhuri: 7-12 maminitsi
Vechidiki uye vechidiki vakuru: 10-18 maminitsi
Nekuti mitambo yemijaho inobvumira vanhu kuita zvinhu pamwe chete, vanopedza nguva yakawanda vari pamwe chete, uye nguva yekumirira majana inowedzerawo nguva yavo pa-saiti.
Kuti kugara kwenguva yakareba sei shandura kune mari yakawanda
Iyo yakakwirira yekutamba frequency, inowedzera iyo yakananga mari.
Revenue data kubva 2024-2025 inoratidza kuwirirana kwakasimba pakati pekugara nguva uye kushandisa:
Pakuwedzera kwemaminetsi matanhatu ega ega nguva yekugara, mari yemujaho yemitambo inowedzera neavhareji yemadhora 0.90 kusvika pamadhora 1.60 pamuenzi.
Munzvimbo dzevaraidzo dzemhuri dzakabatikana, michina yemujaho inogona kuburitsa $1,200 kusvika $3,000 pachigaro pamwedzi, zvichienderana netsoka uye mhando yemuchina.
Nekuti vatambi vanotamba kwenguva yakareba uye vachitamba kakawanda, mitambo{0}yemujaho wemijaho inoburitsa 35% kusvika 50% mari yakawanda kupfuura mitambo yemijaho yakamira.
Kana nguva yekugara mutengi wenzvimbo ichikwira nemaminitsi gumi kusvika gumi nemashanu, kukanganisa pamari yepamwedzi kunobva kwabuda pachena.
Iyo nguva yakareba mushanyi achigara panzvimbo ino, inowedzera kutengesa kusina kunanga.
-Nzvimbo dzemumigwagwa dzinowanzotsamira pakutengesa kwechipiri pamusika. Nguva yekugara kwenguva refu inogona kuwedzera zvinotevera:
Kutenga chikafu nechinwiwa
Kudzikinura mubayiro
Kutengeswa kwezviyeuchidzo kana zvekutengesa
Dzokorora kutora chikamu mumitambo
Mwero wepamusoro wepamusoro-yekushandura maawa
Mall data inoratidza kuti vatengi vari kutamba mijaho yemitambo yakashandiswa:
Kushandiswa kwechikafu kwakawedzera ne18%.
Mimwe mitambo yaive nemutengo we22% kumusoro.
Nguva yakashandiswa kufamba muzvitoro zviri pedyo yakawedzera ne14%.
Mijaho yemujaho inoita semagineti, ichikwevera vanhu mukati menguva refu uye ichipa vashandisi mikana yakawanda yekushandura nguva iyoyo kuita mari.
Kuwedzerwa kwekutora chikamu kweboka kunotungamirira kuwedzera kushandiswa kwese
Mutambo wemujaho unowanzo sanganisira vatambi vanopfuura mumwechete:
Paavhareji, mutambo wega wega une 1.7 vaoni.
Pane mukana we23% wekuti vataridzi vave vatambi.
Saka kunyangwe kana munhu mumwe chete ari kutamba, muchina uyu unogona kukwezva vatengi vatsva.
Munzvimbo dzine-mune vanhu vakawanda, kunyanya nzvimbo dzinoshanyirwa vashanyi, izvi zvinogona kuwedzera mari inosvika 20% kusvika 40% kudarika purofiti yemuchina.
Sei mitambo yemujaho ichiita zvirinani pane mamwe marudzi emitambo yeArcade munzvimbo dzine vanhu vakawanda?
Kurumidza kutanga, mafupi ma cycles, high turnover rate
-Nzvimbo dzine vanhu vakawanda dzinoda michina inoenderana nezvinodiwa zvinotevera:
Kurumidza kutanga-
Ipa 2-3 maminetsi kutenderera kwemutambo.
Gadzirira kukurumidza kutendeuka kwevatambi.
Mijaho yemitambo yemijaho inokodzera zvakakwana modhi iyi. Vazhinji vashanyi vanoda kupedza 2-3 maminetsi vachisangana nemutambo, kunyangwe vasina nguva yechikamu chakareba.
Mapfupi anoreva:
Kutamba kwakakwirira kunoverengwa
Kuderedzwa kwechikamu kusiiwa
Yakagadzikana mari yezuva nezuva
Mitambo yekupfura uye rhythm kazhinji ine macurves ekudzidza kwenguva refu, zvichikonzera kuderera kwekutamba kwevatambi.
Motorsport inokwezva vateereri vakawanda.
Mitambo yemujaho inokwezva angangoita mazera ese:
Vana: Girafu inopenya uye yakapusa kudzora
Vechidiki: Vanokwikwidza vatambi vakawanda mutambo
Vakuru: Chokwadi uye nostalgia
Nekuda kwekukwezva kwayo kwakafara, mijaho yemitambo yemitambo inogara iri pakati pevatatu vepamusoro vanotambira munzvimbo zhinji dzekuvaraidza dzemhuri nenzvimbo dzekutenga.
Mazano angu enzvimbo dzine high foot traffic
Kana nzvimbo yatove netsoka dzakakwirira, saka mijaho yeArcade mitambo pasina mubvunzo ndiyo imwe yedzakanyanya kugadzikana uye nzira dzakavimbika dzekuwedzera mari. Kumhanya-kumhanya kwemutambo, makwikwi akanyanya, uye kuona kwakasimba kunowedzera zvakanyanya nguva yekugara kwevatambi, chiitiko chisingaenzaniswi nemamwe marudzi emitambo.
Kunzvimbo dzine chinangwa chekuwedzera ROI, maseti emujaho akabatana (4-zvigaro zvitanhatu) anogara achipa mhedzisiro yakasimba, zvichiwedzera nguva inopedzerwa nevatambi vari pasaiti uye mari yese inowanikwa nenzvimbo.
