Mamiriro emari enzvimbo dzevaraidzo yemhuri ari kuchinja. Mitambo yekubhadhara yechinyakare irikuramba ichishanda zvakanaka, asi mitambo mitsva yekubheja-yemitambo yemumabhadhiro iri kuita mukurumbira nekuda kwekudyidzana kwakanyanya, kutamba kwenguva refu, uye mitengo yekudzoka yakakwira. Nekuongorora mwedzi nemwedzi data rekuita uye mishumo yevashandisi, ndasvika pakunzwisisa kuti sei nzvimbo zhinji dzevaraidzo dzemhuri dzichiona michina iyi seyanogona kuwana mari yakawanda mumakore anotevera.
Pazasi pane ongororo inoshanda yekuti sei kubhejera-mitambo yeArcade ichikwezva zvehupfumi uye tsananguro yekuti sei ichigona kuve chikamu chakakosha cheiyo FEC's modhi yemari.
Ndeipi tsanangudzo yekubhejera arcade games nhasi?
Vanoshandisa zvingangoitika uye zano, pane kuvimba chete nemhanza.
Mitambo yemazuva ano yekubheja yeArcade haisi yekubhejera. Vanoshandisa zvingangoitika{{1}zvakabva zvasangana nezvinooneka zvisingaite, vawandisa, kana mazano esarudzo. Vatambi vanosarudza sarudzo, tarisa zvisingaite, uye womirira mhedzisiro. Mufaro unobva mukuongororwa kwenjodzi, kwete kubva kumabheti emari chaiwo.
Mafomu akafanana ne:
Mujaho webhiza arcade mitambo
Michina yekubata hove-
Coin pushers ine multiplier
Multiplayer inofambira mberi jackpot matafura
Chikwata ichi chiri kukura nekukurumidza nekuti chinokwezva kune vese vakajairwa nevatambi vane ruzivo.
Vanogona kuwedzera nguva yemutambo
Nguva yemutambo ndechimwe chezviratidzo zvine simba zvekufungidzira kwemari. Kubhejera{{1}mitambo yeArcade inowanzobata vatambi kwenguva yakareba zvichienzaniswa nemichina inopa mibairo chiriporipo.
Operator avhareji data inoratidza:
Avhareji yenguva yepurogiramu: 3.5-6 maminitsi
Nhamba yekudzokorora kwemutambo pachikamu: 2-4 kutenderera
Hurukuro dzepakati nepakati dzeboka dzinotora maminetsi gumi nemaviri-18.
Kurebesa kwemutambo kunoturikira kumari yakawanda pamutambi wega wega.
Sei mitambo iyi iri kuita-kukosha kwekuwana mari?
Vatambi vanodzoka kakawanda mumitambo ingangoitika{0}yakavakirwa.
Imwe yemabhenefiti ayo makuru ari mu "try again" mafungiro. Vatambi pavanonzwa kuti vapotsa nepadiki kana kuti vave pedyo nekusvika mubairo wevanowedzera, vanowanzotangisa mutambo pashanyo imwe cheteyo-uye kutotamba zvakare mumazuva anotevera.
Mashoko kubva pakati-pakukura kwenzvimbo yekutengesa chikafu inoratidza:
Dzokorora mitambo yekutamba ndeye 28% kusvika 45% yakakwirira kupfuura mitambo yemavhidhiyo echinyakare.
Pakati pevakuru vanoshandisa zvingangoita{{0}michina, kudzokorora kushanya kwakawedzera ne15% kusvika 22%.
60% yevatambi vanotamba kweanopfuura maminetsi mashanu vanodzoka kumutambo mukati memazuva gumi nemana.
Iyo data inoratidza irinyore pateni: zvingangoitika-zvichishandiswa zvinonyanya kufadza kuvatambi kupfuura mafomati akajairwa muarcade.
Vakuru vanobatanidzwa zvakanyanya uye vanopedza mari yakawanda kupfuura vana.
Demographic data yakakosha. Kubhejera-mitambo yemumabhadhiro iri kufadza vanhu vakuru pane zvechinyakare zvekubhadhara.
Irizvino data yevashandisi:
Vatambi vakuru vanotora 50% kusvika 70% yehuwandu hwemutambo.
Vatambi vechikuru vanopedza avhareji yenguva 1.8 kakawanda pakushanya pane vatambi vadiki.
Vatambi vane makore makumi maviri nerimwe kusvika makumi mana vane yakanyanya kudzokorora mwero wemitambo.
Nzvimbo dzevaraidzo dzemhuri dziri kutsvaga kuwedzera vatengi vavo vakuru vanovimba zvakanyanya nemichina iyi nekuti vatengi vakuru vanopa kwakadzikama kwekuwana mari.
Mitambo yekubheja yevazhinji inogadzira kushandiswa kweboka
Michina yemitambo yevazhinji (yakadai sematafura emujaho wemabhiza kana mitambo yevazhinji inofambira mberi yejackpot) inoburitsa mari yakawanda munguva dzepamusoro.
Data maitiro eboka:
6-8 matafura evatambi anoburitsa ka 3-5 mari yakawanda kupfuura michina ine mutambi mumwe
41% yemari yese yekupera kwesvondo inobva kumisangano yeboka.
Vatambi vezvikwata vanopedza 22% kusvika 34% nguva yakawanda pane zvingangoitika-muchina wekutamba zvichienzaniswa nemichina yakajairwa muarcade.
Ichi ndicho chimwe chezviratidzo zvakasimba zvekuti kubhejera kuri kuita chinhu chikuru chinokwezva.
Kuita kwemari zvichienzaniswa nemamwe mapoka emitambo yeArcade
Mari yakakwira paskweya tsoka
Kushanda zvakanaka kwenzvimbo kwakakosha mukuronga kweMhuri Varaidzo Centers (FECs). Mitambo yemitambo yeArcade inogara ichipfuura mamwe marudzi emitambo maererano nemari inowanikwa paskweya tsoka.
Pakati penzvimbo dzakawanda:
Zvingangoitika-mitambo yakavakirwa: $350 kusvika $650 paskweya tsoka pamwedzi.
Mwero wekudzikinura: $180-$350 paskweya tsoka.
Mitambo yemavhidhiyo yakachena: $70-$150 pamakumbo mana.
Mukaha uyu unotsanangura kuti sei nzvimbo{{0}isina nzvimbo dzekutamba dzichida michina iyi.
Mari yemwedzi nemwedzi inoratidza maitiro akagadzikana.
Mimwe michina inokwirisa pakupera kwevhiki uye yobva yadonha zvakanyanya pakati pevhiki. Mitambo yemitambo, kune rumwe rutivi, ine zvishoma nezvishoma uye yakagadzikana kuyerera kwevatengi kugovera nekuti vanhu vakuru vanotamba mitambo kazhinji.
Avhareji yedata yemushandisi yeQ1-Q3:
Mari yemwedzi wega wega pamushini: $2,800 kusvika $6,500
Kuderera kwepakati pevhiki churn mwero: chete 18% -26%
Kupera kwevhiki: 40% kusvika 60%.
Kugadzikana ndicho chimwe chezvikonzero nei vemaridzi vanofunga kuti michina iyi haina njodzi.
Kukurumidza kudzoka pakudyara kupfuura akawanda FEC michina
Michina yemitambo yakawanda-yemitambo inotengwa pakati pe$5,000 ne$11,000. Nekuda kwekuita kwavo purofiti yakanyanya, nguva yekubhadhara kazhinji ipfupi.
Yakajairika ROI:
-nzvimbo dzevaraidzo dzekumba dzakakwirira: mwedzi 3-6
Pakati-nzvimbo dzemumigwagwa: 6-9 months
Mumisika yakasimba,-mamodhi emitambo yevatambi vakawanda anokwanisa kuwana mhindu pakudyara mukati memwedzi 2-3.
Iyi ROI mbiri inoenderana nezvinangwa zvinotsvakwa nevazhinji vashandisi pavanenge vachiwedzera kana kugadzirisa mapotifolio avo emitambo.
Chikonzero nei ivo vachizove iwo anotevera makuru sosi yemari
Mametriki ekubatanidzwa kwevatambi anowirirana nepurofiti
Zvichienderana nedata yekudyidzana (nguva yenguva, kushanyazve, pakati pekushandisa, mitambo yevazhinji), michina iyi inogara ichipfuura mitambo yechinyakare.
Maitiro emutambi metrics:
Nguva refu
Emotional kubatikana
Shanyo dzedzokerero dzinofanotaurwa
Kuwedzera kushandiswa kwevanhu vakuru
Aya maitiro anofambirana nemhando yemari iyo nzvimbo dzevaraidzo yemhuri dzinotsamira pazviri-nguva refu inoenderera mberi.
Ivo vanowirirana neiyo itsva FEC bhizinesi modhi.
Nzvimbo dzemazuva ano dzekuvaraidza mhuri dziri kuitika nenzira dzinotevera:
Nguva yakareba yekugara mutengi
Hybrid varaidzo modhi
Digital kiredhiti masisitimu
Musanganiswa wehuwandu hwemhuri nevakuru
Kubhejera-maitiro emitambo yeArcade inokodzera mhando dzese idzi, kunyanya munzvimbo dzakagadzirirwa kuwedzera vanhu vakuru vanofamba netsoka pasina kubhejera.
Iwo anowedzera kumitambo iripo, kwete inotsiva.
Chimwe chikonzero chekuwedzera kukurumbira kwemitambo yekubhejera ndechekuti haidyi mari kubva kune mimwe michina. Vanokwezva mapoka akasiyana evatengi uye huwandu hwevanhu, zvichikonzera kuwedzera kwemari kwete kutsiva mari iripo.
Vashandi vanoenderera mberi nekutaura:
Kuwedzera mikana{{0}michina yakawedzera mari nezvikamu gumi nembiri kusvika pa25%.
Hapana kukanganisa kwakaipa pakuregererwa kunowanikwa.
Izvi zvinoreva kuti mitambo inogona kuwedzera mari yese.
mukupedzisa
Zvichienderana nedata rezvinoitwa, vatambi vevakuru vanobatikana, uye mibairo yeROI, mitambo yeArcade-yave kuda kuva nzira huru yekuwana mari kumafamily entertainment centers (FECs). Iyi mitambo, inosanganisa zvinhu zvingangoitika, zano, uye mitambo yevazhinji, yakagadzirirwa kuunza mari inowirirana uye kuwedzera kuchengetwa kwevatengi. Kune veFEC vari kuda kuvandudza mari yenguva pfupi-nekuchengeta vatengi kwenguva yakareba-, michina iyi inopa mukana wakajeka uye unofambiswa nedata.
